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Designs | Tribute to E.W. Cole

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Name: Tribute to E.W. Cole
At REMO Since: 2007
Thanks to: REMO
Copyright: NA
CustOMER Comments: 7
Average Rating: Customers have given this product a 5 Star rating
CustOMER Images: 7

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Edward William Cole was born in England in 1832 and died in Victoria in 1918. Entirely self made, he combined philosophy, philanthropy and humour with business acumen in the development of a truly unique retailing empire.

After virtually monopolising Melbourne's book trade for many years, he is remembered today (but possibly not enough, hence this tribute) as a visionary yet eccentric public benefactor. At the multi-level glass-roofed Cole's Book Arcade, books were displayed against a background of glittering baubles, live monkeys, stuffed crocodiles, funny mirrors, carnival exhibits and rainbows (a Cole trade mark). Cole turned a "bookshop" into the cultural centre of the City of Melbourne.

Cole was an inspired merchant (of that there was no doubt) and the popularity and mass appeal of Cole's Book Arcade was phenomenal ... all the more remarkable given the proliferation of what were then some fairly radical philosophies.

The basic theme of all Cole's philsophy was the desirability of a federated world. Various Cole slogans peppered the retail space. Minted coins (used, by way of crowd control, to gain entry to the arcade itself) also bore snippets of Cole's thinking. Here are a selection:

+ Federation of the Whole Word: Desirable, Possible & Inevitable
+ Do good and you will be happy and make others happy.
+ The reign of ignorance and force is going; the reign of knowledge and humanity is coming. < whoops
+ Reading & Thinking bring Wisdom
+ United States of the World: One Government. One Religion. One Language. Before the Year 2000. < whoops again

... and here's a quote from one of the essays that he would personally hawk from the counters of his Book Arcade:

"The possibility and desirability of the Federation of the World will soon become among all nations a confirmed conviction ... The fact is already fast dawning upon mankind, that the natural differences between nations, mentally, morally, and physically, are very little greater than those between brothers of the same family. Nor will the difference of religion prevent the unity of the race ... The morals and leading principles of all [the principle prevailing] religions are in the main strikingly and astonishingly similar, pointing to the inevitable conclusion that they one and all have been evolved from religious instincts existing in the human mind, and further proving that the mind, in its reasoning, its hopes, and aspirations, is essentially alike in all mankind."

More on Cole as it comes to hand. If any CustOMER has any stories that have been passed down, please share them below.

P.S: Now we sell a little book about E.W. Cole! Order it HERE.

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| Peace on Earth and Good Will to all
In my Christmas parcel this year was this t-shirt from my wife and daughter. Now confessions time I hate Christmas carols, I love the sentiments that they often contain but because of their familiarity feel that we become inoculated against their impact, their controversy, and their counter cultural impact. I love this shirt for all those reasons, it assaults us and impacts us, it pokes us and it prods us. Advance, encircle, extend, are all forward motion verbs, we need more forward motion verbs in our worlds.

Mon 21 Jan 2008 | 05:17 PM SYD EST

COMMENTS (0)

| Let prejudice perish!
I love my tshirt!

Wed 21 Nov 2007 | 02:40 PM SYD EST

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| Cole by the Sea
Here's me post laps this morning at the Bondi Icebergs pool wearing my new E.W. Cole T Shirt. (Note too the 15 year old fringed beach towel ... but please try to ignore the yellow thongs.) Thinks: Must talk to Hilary Bell about merchandising hook-up for new musical that she's writing with husband Phillip on Cole.

Wed 7 Mar 2007 | 11:14 AM SYD EST

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| Love the Cole's Funny Picture Books!
The "new century edition" of Cole's Funny Picture Book No.3 was published in 1992, just in time for some youthful "nostalgia". My favourite turns up on p.74. It begins this way:

DO NOT READ BELOW THIS LINE ---------------------------------------

But you are reading, or you wouldn't have your eye on these words. Well, as you've disobeyed the above instruction and have read this far, you may as well know that the only "catch" in all this is that you're not going to get anywhere. You're reading about nothing. Nothing is going to be said, and you're silly to go on reading. So why go on? Well, why go on? Why persist in continuing to read when you've been warned that it's getting you nowhere? Stop. Now. Do you call this stopping, letting your eyes sneak down to...

Tue 27 Feb 2007 | 10:35 PM SYD EST

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| My favourite professor
I can never walk through Howey Place in Melbourne without thinking of Cole's Book Arcade. Once upon a time it was the lane that 'joined' the Little Collins Street store to the Collins Street one. The glass roof still exists. I have three of his Funny Picture Books and for years tried to get a nickname starting with either 'c' or 'p' so I could be an actress or waitress by the Whatanhoo Chart in Book 3! You'll find much 'Cole' inspiration in Peter Carey's 'Illywhacker' too. If only our leaders were so wise!

Tue 27 Feb 2007 | 09:36 PM SYD EST

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| A visual delight
As a youngster, we had a very tatty old "Coles Funny Picture Book". I used to pour over it endlessly, marvelling at the painstaking ink drawings with minute detail. I was very concerned about not being caught staring, as in the book, a boy gradually turns into an owl for doing so. Other picture stories put me off smoking, laziness and in fact helped form me into the pillar of society I am today! You must reproduce some of the other drawings too, they are unique.

Tue 27 Feb 2007 | 05:04 PM SYD EST

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| I saw a raindow this morning...
...and that's a big thing for drought stricken Melbourne. It was a sign. For a good read on the 'Man', check this web site: http://www.adb.online.anu.edu.au/biogs/A030410b.htm He was certianly a man with a vision.

Shaun Feruglio | Melbourne, Australia | CustOMER Since 1988 |

Wed 28 Feb 2007 | 09:33 AM SYD EST

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Craig Tesler
Raby, Australia
CustOMER Since 1989

I have to say that since my first purchase of the Cavia Cabaya T from the Sydney store in 1989 I havent been able to find quality anywhere else. I am still wearing the shirt along with 8 other designs. Great to see I can replenish once again... Cheers Nemo Craig

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