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This was the window of the REMO General Store from this day in 1994.
20th Century REMO was famous for its windows.
The main game was a five-metre-long window on Crown Street: highly visible to people walking east up Oxford Street; but, more importantly, to the drivers and passengers of the endless stream of cars and buses making their way along Oxford Street. And also down the one-way Crown Street, heading north via the Sydney Harbour Bridge.
Set out below is a selection of Crown Street Windows from the years 1988 to 1994.
Some of them were kinetic. The green HO, HO, HOs from Christmas 1989 rollicked up and down against a red background. The giant gold fob watch from December 1993 swung back and forth against a spiralling red and green background with frosted lettering on the glass that suggested to the duly hypnotised that they buy all of their gifts at REMO.
People were very fond of our Crown Street Windows, and they became an iconic addition to the culture and streetscape of Sydney. The window installations were also a very effective use of scarce marketing resources.
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