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This is you ... and it is also all of us.
Customer centricity, a central tenet of design thinking, is really no more than aæmarketplace reflection of the Golden Rule (otherwise known as the ñethic of reciprocityî)æthat one should treat others as one would like others to treat oneself. (Some say that thisæis also what underpins all religious belief systems.)
For usæthe value of being driven by that empathy is all common sense, and itÍs thatæcommon sense that continues to underpin all of ouræthinking relating to brands andæcustomer experiences.
If enough people care about what you care about, you not only have a business, you canæalso take comfort in the knowledge that all you really need to do is please yourself.
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