Stick Man Notebook
This is you ... and it is also all of us.
Customer centricity, a central tenet of design thinking, is really no more than a marketplace reflection of the Golden Rule (otherwise known as the “ethic of reciprocity”) that one should treat others as one would like others to treat oneself. (Some say that this is also what underpins all religious belief systems.)
For us the value of being driven by that empathy is all common sense, and it’s that common sense that continues to underpin all of our thinking relating to brands and customer experiences.
If enough people care about what you care about, you not only have a business, you can also take comfort in the knowledge that all you really need to do is please yourself.
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