THEM = US T Shirts for Men (Unisex)

  • $45.00

This insightful and inspirational IDEA began life in 1992 as an enamelled message pin courtesy of the late (great) Tibor Kalman and our other friends at the M&Co. Design Labs in New York.

M&Co. (founded by Kalman in 1979 and represented in Australia by REMO) dominated a niche in the US for intelligent provoking design for over 15 years.

Tibor appreciated aesthetics but believed that design was mostly useless if it did not also support a message leading to action e.g. THEM=US.

Maira Kalman (Tibor's wife, core collaborator and reputedly the "M" from M&Co.) tells us that the pin's message was originally a reference to Ronald Reagan's non-response to the AIDS epidemic, and an attempted eradication of the perceived wall between the ill and the healthy.

However, we think that the message is BIGGER than any single such application, and can apply to any traditionally polarised situation:

Poor = Rich
Palestinian = Israeli
Black = White
Refugee = Resident (See also Boat People)
Member = Club
Customer = Brand
British = European = Global Citizen
ItÍs really just a restatement of the Golden Rule _ an ethic of reciprocity that dates back to antiquity. Basically it involves a person having empathy with others.

And here's another quote from Tibor:

"I am in search of the simple elegant seductive maybe even obvious IDEA. With this in my pocket I cannot fail."


Made from beautifully soft 180 GSM 100% cotton, the t-shirt is super comfy with a great modern cut.
Features Shoulder to Shoulder tape for excellent shape and double needle bottom hem & sleeves. The cotton is pre-shrunk to minimise shrinkage.

Body Width (cm)
Body Length (cm)
2XL 64 83.5
3XL 68 85
4XL 75 87
5XL 80 89


How to Measure:

  • Lay an existing t-shirt flat.
  • Body Width: Measure 3cm below armpit, from one side to the other.
  • Body Length: Measure from the top of the shoulder to the bottom of the t-shirt.

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