TV is Good T Shirts for Women

  • $45.00

When US television network ABC and ad agency TBWA\Chiat\Day (LA), dared to declare that TV is Good in a much-talked about 1997/98 ad campaign; the network was literally deluged with protests from around the world. (See for yourself, here via Google.)

"Creative repositioning" was what Alan Cohen (Executive Vice President of ABC Marketing at the time), called the biggest and most costly ABC campaign ever. ABC just wanted "to act different, to look different, and to get people talking about ABC and its shows."

Lee Clow (Chairman & Chief Creative Officer of TBWA\Chiat\Day) defended the campaign amidst the wave of indignation: Why not honestly celebrate the notion that TV is a good part of our lives, and that sitting down in front of it for a while isn't such a bad thing?"

Love them or hate them, they became part of the popular culture.


Regular fit
Crew neck
Mid weight, 180 GSM, 28-singles
100% combed cotton (marles 15% polyester)
Neck ribbing, side seamed, shoulder to shoulder tape, double needle hems, preshrunk to minimise shrinkage

Body Width (cm)
Body Length (cm)
XSM 45.5 63.5
SML 48 64.5
MED 50.5 65.5
LGE 53 66.5
XL 55.5 67.5
2XL 58 68.5


How to Measure:

  • Lay an existing t-shirt flat.
  • Body Width: Measure 3cm below armpit, from one side to the other.
  • Body Length: Measure from the top of the shoulder to the bottom of the t-shirt.

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